After the gold standard was finalised. The plan of producing the product starts. First, the plan starts by developing the marketing strategy of the product. The marketing strategy follows the 5p plan. The 5ps includes promotion, place, people, price and product.
Basically the place that we had chosen to sell our product is supermarket/hypermarket, school canteen and food court. The product type is Rainbow Rice Ball which is in frozen form. This is a ready-to-eat meal which is convenient and attractive for kids. The main target market for or product is kids and parents. This is because the serving portion of the product is very suitable for kids and it contain high nutrients. Not only that, the price of the product is cheap and affordable for kids to buy.
After presenting our marketing plan. We continue by reheating our product. The time taken to fully reheat the product is 2 minutes. The taste of the product enhanced after reheating.
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