sorry for the late post. This week is all about ideation. ince we alread had our market study and focus group, we can start our ideation already. The hints that we had from the students were:
1. Chicken
2. Rice
3. Hidden vegetables
4. less than RM2
So yeah, it sounded hard as it is. First of all, to make things clearer I should explain what is ideation first. Basically Domain 3 (ideation) contains s step which are :
a. alpha concept
b. feasibility study
c. concept acceptance
d. beta concept
The most important aspects that need to have in ideation is creativity. But in this alpha concept the creativity are narrow down to food that are innovative, nutritious, convenient and of course taste good.
We started our brainstorming by jotting down whatever we had in our brains then we mix and max all the ideas and cooperate into dishes. 10 dishes were created based on the ideas.
Based on the 10 ideas weonly had to choose 5 of it. So here are some of the dishes that are chosen, Well basically there are few changes that we made and these pictures are not the most updated pictures.
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| rainbow rice ball |
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| rice burger with vegetable nuggets |
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| the cone |
Shuhada Zuki
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