feasibility study & concept acceptance

After we came up with the alpha concept we continue by doing feasibility study. This step helps us to see the possible challenge on making the product normally or in mass prodcution. We need to figure out all the possible problems and have to find solutions for the problem. 

First of all, most of our products have their own weaknesses. Few of the product are too complicated to be made and the preparation will be very long. Whereas, in the mass production there are plenty of equipment that can be used to developed our product. Minor changes are still needed to be made.

After found out all the problems and solutions, we continue with the concept acceptance. Again, we went back to SK Subang to find out the kids opinion on our products. We made samples of the product from Plasticine and paper. From here, the kid able to estimate the size of the product and manage to imagine how the real product will look like. We asked them what do they think on the product and jotted down notes on their answers. 

Finally, we made few changes based on the comments given from the students and also parents. 2 products are chosen for the beta concept.  

domain 3 : ideation

sorry for the late post. This week is all about ideation. ince we alread had our market study and focus group, we can start our ideation already. The hints that we had from the students were:

1. Chicken

2. Rice

3. Hidden vegetables

4. less than RM2

So yeah, it sounded hard as it is. First of all, to make things clearer I should explain what is ideation first. Basically Domain 3 (ideation) contains s step which are :

a. alpha concept

b. feasibility study

c. concept acceptance

d. beta concept

The most important aspects that need to have in ideation is creativity. But in this alpha concept the creativity are narrow down to food that are innovative, nutritious, convenient and of course taste good. 

We started our brainstorming by jotting down whatever we had in our brains then we mix and max all the ideas and cooperate into dishes. 10 dishes were created based on the ideas.  

Based on the 10 ideas weonly had to choose 5 of it. So here are some of the dishes that are chosen, Well basically there are few changes that we made and these pictures are not the most updated pictures.

rainbow rice ball

rice burger with vegetable nuggets

the cone 

cheers

Shuhada Zuki